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Food Blog Forum Seminar

Food Blog Forum Seminar


Rosen College of Hospitality Management Orlando, FL
Apr 09 2011 9:00a

National food blog event comes to Orlando

ORLANDO, FL – Food Blog Forum, a national online hub for food bloggers, writers and photographers, is coming to Orlando for a one-day seminar on Saturday, April 9, 2011.

The seminar, sponsored locally by Whole Foods Market and McCormick & Schmick’s Seafood Restaurants, will offer in-depth presentations from local experts including food styling and photography, blog design and usability, SEO, branding, marketing and monetization.

Hosted by Food Blog Forum founder and cookbook author, Jaden Hair of, along with local food bloggers Julie Deily of and Dawn Viola of the award-winning food blog,, sessions include:

Building a Personal Brand:
How do you stand out in a crowd? Importance of developing a personal and blog brand. Whether or not you want to build a blog business or keep it as a hobby, it's important to know what you stand for and what your blog is known for. How to align your personal values and life motto with your blog. Jaden's 5 Keys to a Successful Blog.
Jaden and Scott Hair of Steamy Kitchen

Blog Design, Optimization, & Usability:
Designing your blog is more than just making it look pretty. It must be usable and functional for your readers as well. Learn what elements make up a good blog design and why.
Lindsay Landis of Purr Design

Find Your Composition and Styling Voice:
This session will feature a demo of styling and composition in live action exactly the way Helene would work when working on a blog post or a shoot. She will also cover some basics after capturing your subject, what to do with your photos on the computer.
Helene Dujardin of Tartelette

Find Your Light:
How to utilize your available light, natural and artificial and how to get a good exposure. This session will also cover basics of camera modes.
Helene Dujardin of Tartelette

Leveraging Traditional Media: How to Get on a Food Editor's Radar:
Ever wonder how content finds its way into the paper? Join two of the top food editors in Florida as we hash out what it takes to get on an editor’s radar so you can leverage their readers to help grow your blog readership.
Jeff Houck of The Tampa Tribune and Heather McPherson of the Orlando Sentinel

SEO and the State of Social Media Sponsorships:
What is search engine optimization and how do you use SEO to increase traffic on your blog? Social media sponsorships continue to grow and becoming common as more companies continue to adopt social media strategies. What are they, how to become sponsored and how it can benefit you and your blog.
Peter Scott of IZEA

Just Ask: How to Write for the Big Boys:
Food bloggers who write for Food Network, Saveur and Martha Stewart, who appear on local and national television and who are supported by national sponsors all have one thing in common: they had the courage to “just ask” if they could contribute content, be on TV, or represent a product. Learn how to find the right contacts, how to “just ask” using an effective email pitch, and how to follow-up without being a PITA.
Dawn Viola of

Beyond the Banner: Building a Blog Business:
Monetization is not all about the ad networks. Like any good small business, diversification of sources of money. Insights into product/brand endorsement, partnerships, work-for-hire, importance of multiple-platforms as well as being How to be an innovator in the food world. Also, how to work with ad networks (and differences between them)
Jaden Hair of Steamy Kitchen

Tickets are available online at and include admission to the one-day seminar as well as two networking events before and after the seminar.

For more information or to schedule interviews with any of the event speakers, contact Dawn Viola via email at

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