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What's the most important feature of a Coworking space?

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From an old survey conducted by Tara Hunt (missrogue) on the global Coworking mailing list:

The order of importance of features in a space (rating out of 5)
Features Importance (out of 5)
Atmosphere 4.5
Community Feeling 4.3
Collaborative Environment 4.1
Location 4.0
Networking Opportunities 3.9
Excellent Coworkers 3.7
Meeting Spaces 3.7
Quiet Spaces 3.4
Security 3.2
24 hr Access 3.1
Event spaces 2.9
Privacy 2.8
Personalized Space (own desk) 2.6

NOTE: For those setting up a space, think of creating a really great atmosphere as the #1 thing to concentrate on. There is a great article here on seriously great workspaces. So, do you need art? Comfy chairs? Plants? Rugs? Flowers? Games? Yep. In the end, EVERYTHING was pretty important (nothing scored less than 50%), but Atmosphere and Comunity Feeling blew the others away.

So, how can we help the people trying to set up coworking spaces?

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