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Golden Rule of Link Building

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Upping your position on the left side of search engine result pages is the cheapest form of internet marketing right. Aside from the cost of achieving a higher ranking of course. But having a high position does not cost a thing. So we found out that inbound links up our relevance and all of the sudden building links became the thing.

It is no wonder it became the thing. Building links is relatively easy, inexpensive and kind of fun for the swivel chair marketer. This spawned a whole slew of irrelevant opportunities to build links. Thankfully, search engines weight the importance of each link by the quality and relevance of the site providing the link.

Thus the Golden Rule of Link Building:

Establish links as if there were no search engines.

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3 comments

Michael's picture
Michael wrote 8 years 27 weeks ago

I'm not sure if my post is

I'm not sure if my post is relevant to the whole Florida Creatives community. I thought it would show up on my profile page, not the front page. Sorry about that

Michael Shipe
www.michaelshipe.com

Michael Shipe
www.michaelshipe.com

ryanprice's picture
ryanprice wrote 8 years 27 weeks ago

Michael, you bring up a good

Michael, you bring up a good point:

Should we have an Internet Marketing group on the site? Would you (and our other members) get some value out of those discussions?

Ryan Price
@liberatr

 
Philippe wrote 8 years 24 weeks ago

"Establish links as if there

"Establish links as if there were no search engines."
It's kind of true actually. I believe that a very good PR campaign should be at the same time a great SEO or link building campaign. The thing is, several PR agencies are totally unaware of the value added they could have if they were SEO litterate. I became furious so many time about PR agency who create good quality articles on very authoritative website, but don't even create a link to their client on the body of the press release!

I have a different rule for Link Building:
"Look Natural!"
When you create links to your website, they all must look natural, otherwise search engine would spot "weird" linking patterns.

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