Florida Creatives - Creating a Community of Innovation

Over the years both Flash gurus and Web Development Gurus have argued over standards, both from a technical standpoint when creating and deploying websites and content as well as user-based standards with UI development and experience, as a take-away. The utility of the website, being a competent component of branding. This is to say, Utility + Messaging ≠ Branding = User Experience.

I've noticed the term social media taking a nose dive into the waste basket of marketers and brand strategists. A sharply folded paper airplane created from last year's media budget. It's one of those planes that only goes across the room once. The plane slubs downward each toss there after. Someone givies it one last throw only to watch it go down.

[ All though this post identifies brand building and the creative developed for the communication industry, I think it applies to anyone that spends there time expressing what might have been previously considered inexpressible ]

How difficult is it–trying to explain a new idea or concept to someone? Especially when there may not be supporting materials to substantiate the use/need/purpose of the idea. It's difficult. And even more difficult when the people you may be communicating with have absolutely no familiarity with what you are talking about.

NEWNESS IS PROFITABLE

1) The FCC will approve the use of Sex robots provided they use haptic technology, because of growing concerns about hygiene. You can look at the robot, but you can't touch-it. Touch-screens are cool, but–um, everyone keeps touching them–icky.

2) .com might become the second highest TLD behind China's .cn ( what does this mean? Well, more people will buy/register .cn domains over .com )

One of the best uses of the landing page as a communication tool. Conceptually driven and to the point.

Varick reminded me. Anyone up for another gathering? Perhaps somewhere new, undiscovered, untapped, unrefined, unknown, well-known, well-designed, well-managed, well-thought-out, inexpensive, expensive, big, small, in house–with a mouse?

Perhaps we can try to meet up before the next PKN event.

Chris Wojda and I are looking to meetup in San Marco this saturday as an informal introduction with either; coffee, banana splits, pizza or a tasty beverage.

thoughts, comments, suggestions?

I thought about writing something profound, something with substance, something that would invoke a reaction for an action. I thought about it. Briefly.

But then–why not just sum this little shindig up;
If you combine things that were previously considered unrelated–then this a group to meet with.

We have not planned an initial meet-up but, we are looking. Chris Wojda ( http://www.brewgroup.org ) will also be meeting up for Likemind and BrewGroup sessions.